For that, you should give them - a marketing executive summary.Ī marketing executive summary provides a quick review of your company’s marketing plan and boils down its components to their core level. What they want is a glance overview of meaningful information in it.
Irrespective of business size, niche, or industry, marketing plans are vital for all organizations to navigate their promotional efforts and grow their customer base.īut do you think everyone in your marketing team (not even the organization) reads these plans to a ‘literal level’ understanding?Īdmit it, while you are drafting the next marketing plan, you are aware that it is lengthy and complex, and readers do not have much time (or concern) to read all the details. Organizations devise their marketing strategies based on historical data, ongoing trends, projections, and slight assumptions of customer behaviors.
